You have probably heard the term “virtual assistant” before. But what is a creative marketing virtual assistant? Are you answering emails and setting up appointments. Maybe…but probably not. A better term for what most small businesses and solo entrepreneurs need in a virtual assistant is actually a creative marketing virtual assistant.

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What is a creative marketing virtual assistant anyways?

What is a creative marketing virtual assistant or marketing assistant? A creative marketing virtual assistant is someone who works behind the scenes in a businesses digital footprint. They are the people that help to get some of the digital and online marketing tasks done for a business. These tasks can be things like website design and edits, landing pages, lead magnets, digital designs, email marketing campaigns, sales funnels, social media management, and more.

The great thing about being a creative marketing virtual assistant it is super flexible to military life. It is generally fully remote and you are often a contractor (versus a W2 employee), meaning you can work when you want, where you want, and as much or as little as you want. The hours are usually flexible and it is tasked based, so you just get the work done when it is convenient for you (as long as it’s on time!).

But the career of a creative marketing virtual assistant

Why does being a creative marketing virtual assistant work for military spouses?

Gone are the days when being a virtual assistant merely meant handling emails or setting up appointments. Today, the role demands a multifaceted skill set crucial to navigating the ever-evolving landscape of digital marketing. It’s a trend that’s been on the rise, especially in the aftermath of the global pandemic. The past 5 to 7 years have seen an unprecedented surge in the popularity of remote work opportunities, reshaping the way we perceive and pursue employment. It’s truly remarkable how this once niche profession has blossomed into a mainstream career choice.

What’s even more intriguing is the transformation of the skill set required to thrive in the virtual assistant realm. In the past, many of the necessary skills were acquired through hands-on experience, learned as one navigated the role. However, as the demand for virtual assistants has grown, so too have the expectations. Nowadays, virtual assistant agencies such as Wise Advise, Freedom Makers, and Squared Away set specific skill requirements for prospective candidates, even before considering their applications.

These essential skills encompass a wide array of competencies, including proficiency in website maintenance and design, adeptness in project management utilizing platforms like Asana, ClickUp, Monday, or Basecamp, familiarity with email marketing strategies, a solid grasp of basic SEO principles, expertise in social media management, proficiency in graphic design tools like Canva, and more.

Fortunately, there are resources available to help aspiring virtual assistants acquire these skills and prepare themselves for the demands of the role. One such resource is our Work From Home Milspo Virtual Assistant Courses. Our comprehensive courses are designed to equip individuals with the essential skills needed to excel as creative marketing virtual assistants.

Through the Work From Home Milspo Virtual Assistant Courses, students not only learn the technical aspects of website maintenance and design but also gain practical experience in project management methodologies crucial for orchestrating and executing effective marketing campaigns. Additionally, the courses provide in-depth insights into email marketing strategies, empowering students to craft compelling campaigns that drive engagement and conversions.

Moreover, students receive training in basic SEO principles, enabling them to optimize content and enhance search engine rankings for their clients. Social media management skills are also honed, equipping virtual assistants to curate engaging content, foster meaningful interactions with followers, and amplify brand visibility across various platforms.

The courses also include hands-on tutorials on graphic design using Canva, ensuring that virtual assistants possess the necessary skills to create visually appealing assets for social media posts, email newsletters, and other marketing materials.

By completing the Work From Home Milspo Virtual Assistant Courses, individuals can accelerate their journey towards becoming proficient creative marketing virtual assistants. Armed with the skills and knowledge demanded by virtual assistant agencies, graduates are well-equipped to start their own virtual assistant businesses.

The transformation of virtual assistant roles mirrors the broader changes in today’s workforce, driven by the increasing demand for remote work opportunities and the evolving landscape of digital marketing. With the appropriate training and skill set, aspiring virtual assistants can seize this trend and build thriving careers in the ever-growing virtual assistant sector.

Looking for a work from home career that is PCS-friendly, or getting started on your business journey and need some help with the tech stuff? Check out my WFH Milspo Masterclass, teaching you the skills you need to become a creative marketing assistant or get you started on that business you’ve been dreaming about.